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An Introduction to Video Marketing

[ 0 ] January 27, 2012 |
flip vieo

Flip Video Camera

Video marketing is a great way to market on the Internet, especially now that so many Internet users have a broadband connection. More and more people are now able to easily and quickly download and view videos and video sharing websites are more popular than ever.

YouTube is one of the most visited sites on the Internet, rivaling the mighty Google as a search engine now. There are hundreds of other video sharing sites that are also growing in popularity as well, including a lot of niche specific sites, like for cooking and how-to sites.

As a result of this powerful trend of the incredible popularity of the video sharing sites, more and more marketers are turning to video as a way to promote their products and services.

Just about any product or service can be promoted with videos, but it’s important to do it right. For the most part, most people do not go to a video site to watch commercials…

They go to be entertained, or to learn something. So, if you want to get people to watch your videos, you need to be funny, exciting, controversial, or educational.

If your videos offer quality content, they have a good chance of making you money. Videos are powerful, not just because so many people go to the video sharing sites like YouTube every day, but also because video can be so persuasive, more so than the written word.

Some people respond better to written content, while others respond better to video. So, the smart marketer provides both. A lot of people don’t read well, or just plain hate to read, so video can help you get your information to them that other marketers are not reaching.

An making videos today is easier than ever, with pocket size video recorders like the Flip video camera, that cost less than $200 and take excellent quality videos, and you just plug it in to your computer to upload it either directly to YouTube, or onto your hard drive if you want to edit it with the free video editing software that comes on most computers as standard basic software.

Here’s a blog where my wife and I use a Flip video camera to produce a Cajun Cooking TV show online.

Too shy to want to star in your own videos?

No problem, you can use PowerPoint to make animated video slide show presentations, or a program called Camtasia that allows you to make videos by taking screen shots on your computer. You can use a microphone to record your voice explaining the process as you go through it, or just use text on your slides.

There’s absolutely no limit to what you can do with video, so don’t put it off another minute because it’s way easier than you think to produce your own videos and begin video marketing, just like the big time businesses do.

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