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Article Marketing Builds Your Business

[ 0 ] May 7, 2009 |

When you’re running an online business a very important resource that you may want to consider is article marketing. Whether you’ve been around for a while or you’re just starting out, adding some informative articles to your blog or website is a great way to boost your rank in search engines and increase traffic.

When you create articles for your business’s website or blog, search engines crawl your page and index the information for potential customers to find. It is also a great way to allow other websites to link to your business’s page.

By giving other websites the opportunity to link to your page, you stand a better chance of increasing your rank in the search engines, therefore allowing potential customers to find you easier.

When you’re adding articles to your website or blog, you can either write them yourself or you can outsource, or hire someone to write them for you. Either way, make sure that the articles contain keywords that are relevant to the subject of your article. Also, don’t overdo the use of keywords. Too many keywords can get you dismissed from popular search engines. And don’t forget to add the keywords to your meta tags.

If you’re planning to write your own articles make sure that you have the time to include fresh content. While many websites claim that rewriting the same articles over and over is okay, it will not help your business. Not only is the same information boring to customers, it affects your standings in search engines.

If you think that you must rewrite something, take a different approach instead. If nothing comes to mind, hire a writer to do it for you. A fresh pair of eyes is always a great asset for any business.

And although it should be quite obvious, never steal articles from another website. This is not only a copyright violation; it also shows your customers that you can’t be trusted!

There are of course some websites where you can get free articles for your business, but you’re not the only one who can take advantage of this resource. Imagine several businesses with the same article. What would your customer think?

And finally, articles aren’t the only way to bring visitors to your business. You can attract customers by using a lead generation system known as Magnetic Sponsoring. With the Magnetic Sponsoring system, you can lead potential customers to your product or service without having to chase them down.

Chase or be chased? Which sounds better to you?

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Category: magnetic sponsoring

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