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How Article Marketing Can Make You an Expert

[ 0 ] May 25, 2009 |

When you buy a product with your hard-earned money, do you put your trust into a business that knows nothing about the product their selling or would you buy it from a business that’s an expert at knowing about that product?

Chances are you would buy that product from the business that knows about that product. And of course, most people would do the very same thing because they know it’s better to buy from an expert. That’s why it’s very important in your MLM business to be an expert.

Your customers trust you and expect you to know every little single detail about the product or service your business sells. Those same customers who put their trust into you may also choose to become a part of your downline.

Article Marketing is just one of the ways that you can effectively build your reputation as an expert. It’s simple and it won’t cost you anything, plus it has a huge impact on how your business is perceived. When you have a well-written article that contains good and solid information, it’s bound to be seen and read by thousands of potential customers!

Getting back to the point, article marketing makes you an expert because when you publish a good article online, people will want to read that article and they’ll associate it with you. When you publish other articles that are similar to the same subject and people read those articles, they’ll realize that you’re an expert on that subject and they’ll begin to have respect for you and your business.

When you’re an expert you have an advantage when it comes to your MLM business. When you have products or a service to offer through your business, you must be an expert if you want to gain the confidence of your customers and publishing articles is just one of the ways to show them you’re an expert.

Of course not everyone will believe they can write articles let alone have the time to write an article. And if that’s the case, you may way to consider hiring someone who can write the articles for you. You know the knowledge, so all you need to do is hire someone like a ghostwriter to put that knowledge into an article for you. This is called outsourcing.

When you use a ghostwriter you receive all rights to that article and once you’ve paid the ghostwriter, you can publish those articles in your own name. There is nothing illegal about doing it and it’s a great way to allow ghostwriters to make some money in the process. So you’re not only helping your business, you’re helping others as well and that’s always a great feeling.

You can publish your articles in an article directory online or you can publish them on your website or on your blog. You can even mail them to people using an email list.

No matter how you decide to publish your articles, article marketing is a great way to build your reputation as someone your customers can trust. It’s a great way to generate traffic to your business and it’s a great way to see your company grow.

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Category: attraction marketing, Building on a Budget, magnetic sponsoring

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