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Free Traffic or Paid Traffic

[ 0 ] January 10, 2012 |

In order to be successful with your online business, you need to have a high amount of traffic driven to your website. While traffic volume is a must for more income, when you’re just getting started with your business, ad campaigns might not be the perfect choice for your budget.

When you’re trying to get more traffic to your website, you must decide whether to go with a free traffic route or use paid traffic programs like pay per click (PPC) marketing. When you use free traffic routes, you’ll find that they deliver the best ROI (return on your investment) because you don’t spend any out of pocket money. Yet the traffic you bring in might not be as targeted as a PPC campaign would be.

There are many ways you can generate traffic for free. You can use article marketing, social networking and forum marketing on niche-related message boards using a link signature file.

Unfortunately there’s a problem with free traffic and that is it’s a work-heavy advertising technique. In other words, for you to get a lot of traffic, you will need to constantly advertise or market your website to get your link exposed to prospective customers. So if you don’t have a lot of time on your hands, free marketing isn’t an option that will work to your advantage.

With paid traffic, you’re spending money to gain traffic, but if you use it properly, the ROI can be much higher and the maintenance much lower. When you use article directories, you actually face the problem of having to wait up to 10 days for approval, but with an AdWords campaign it can be live in a matter of minutes.

Even though the cost can be considerably higher, the potential for profits is also. If you’re unfamiliar with how to conduct a savvy PPC campaign, you will face the possibility of losing money. Most of us tend to have some sort of daily limit on our spending, yet when it comes to marketing, many of us put limits far beyond what we can actually afford and unaware that Google will find a way to tap into your funds.

One of the best ways you can use paid and free traffic is by implementing a strategy that combines both methods. For example, you could run a PPC campaign and create a Squidoo lens at the same time while using the same keywords for both.

Just imagine finding out over the next few days that your Squidoo lens is number one in the Google SERPs. Should you keep using the PPC campaign? That’s where testing and tracking of conversions will come in handy. You could find that the PPC ad that links potential customers to your sales page has a higher conversion than those who click through to the lens and then have to reach your page through another click just to see what you have to offer.

Marketers who understand the inherent need of continually track and tweak their marketing efforts also know that they need to implement new strategies. They know that seeing what works best for their niche audience is the road to success. So which road will you be taking?

Category: PPC Domination

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