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How Does Pay Per Click Marketing Work?

[ 0 ] January 17, 2012 |

Pay per click marketing allows businesses to advertise online, whether it is through popular search engines or on websites and blogs that are related in some way to their products. The type of website you are using to advertise will determine how the process works.

Pay Per Click Marketing on Search Engines

Popular engines like Google and Yahoo cater to thousands of users every day, and the results pages seen by those people are hot commodity for business owners with a web presence. If you own an online business, you can benefit by bidding on specific keywords that relate to your business. When people search for those keywords, your ad will come up alongside their search results.

Ideally, your site should be keyword optimized so you also pop up within the first few pages of those results!

Pay Per Click Marketing on Blogs and Websites

You should become very familiar with the most popular websites, blogs, and communities that deal with your subject matter. You can often use pay per click marketing to place your ads on these pages, paying only when someone clicks the link on that particular site. This essentially grants you access to the audience of these other successful sites.

Pay per click marketing works because the more people who know your business exist, the higher your chances of success will be. When you match your ads up with the correct sites and keywords, you are targeting an audience that you know already has at least some interest in your products. That makes them a little more likely to actually make a purchase.

 

Category: PPC Domination

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