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How to Find Keywords for Your PPC Campaign

[ 0 ] January 10, 2012 |

When you’re working on your pay per click (PPC) ad campaign, one very important thing you need to do is create a list of keywords and keyword phrases that can be targeted. The best way to do that is by using long-tail keywords since they generally have less competition than broad based words and phrases.

The great thing about using a PPC ad is you can run multiple campaigns if you want to. You can run a campaign using broad keywords, or you can run one for the name of your product as well as your name for branding purposes or you can run one so that it includes variations of long-tail keywords.

One thing you don’t want to do is target irrelevant keywords because you’ll have to pay for every click that goes through to your domain. There are some marketers who will try to use the bait and switch technique, however it rarely produces any real results in the world of marketing.

So instead of using just one or two keywords, try developing longer phrases. This could very well result in the only pay per click result that comes up because most marketers aren’t aware of the power of scooping up lengthy phrases.

Boat may be a great keyword to use for a broad PPC ad campaign, but when you add a related word that’s more specific (such as boat motors) it brings a higher click-through rate. When someone searches for information related to boat motors, they would click on an ad that specifies the word motors because boat is too broad of a subject.

If you want to increase your PPC success, you could use software to get the best keywords. You may want to consider getting a one-day pass at WordTracker or downloading a tool like Good Keywords to help get some great ideas. I use Google’s free Adwords Keyword Tool.

These tools can help you dig down for long-tail results that may actually pull in prospects to your ads. You can also use software programs to pick up on the spelling variations and mistakes for different keywords for your campaign, something you may not have thought about when you created your list.

Another thing you’ll want to do is visit your competitor’s websites and right-click on their page to View Source. There should be a META tag that will contain their keywords in the HTML code. You can use those keywords for your own list.

You should remember to take the time necessary to conduct thorough research and find the best keywords to use in your PPC marketing campaign. Track your ads to make sure your keywords are performing. If not, you’ll want to pull the words and use a different set.

Category: PPC Domination

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