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How to Pick Keywords for Your AdWords Pay Per Click Campaign

[ 0 ] January 23, 2012 |

Online advertising campaigns are the basis of running a successful internet business. While there are many types of campaigns that are completely free to launch if you  just put in the time, one of the best ways to announce your presence online and become known to consumers looking for your products or services is to put out a little money to start a Google AdWords pay per click campaign.

AdWords is run though Google and essentially allows your advertisements to be connected to search results pages when consumers perform a search for specific keywords that relate to what you have to offer. For example, if you sell homemade soap and soap supplies, then you may start a campaign to popular keywords such as homemade soap and soap making supplies.

The first step in creating a successful AdWords campaign is to determine the most popular search terms related to your business. Google has a tool for this on their site, called the Google AdWords Keyword Tool, which will tell you the most popular keyword combinations for a general subject.

The only rule for keywords research is that they must relate to what you actually offer. If you use popular search terms for weight loss supplements because that is more popular than soap making, you are just wasting your money. The consumers looking for weight loss supplements will click on your ad and you will have to pay for that, but then they will find only soap supplies and click away again without making a purchase.

Getting traffic to your site is important, but you want to use your AdWords pay per click campaign to attract consumers who actually want to purchase what you are selling. Sales make a successful business, not clicks!

The best way to learn all the insider secrets of Google Adwords marketing is from an expert who is actually doing if for a living. I’ve been making a full-time living marketing products online with Google Adwords pay per click advertising since 2003. PPC Domination is a step-by-step guide to setting up a real ppc marketing campaign that really gets real results.


Category: PPC Domination

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