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Information Marketing

[ 1 ] July 29, 2008 |

Information Marketing

 

How Does Selling Information
Relate To Building A Downline?

Magnetic SponsoringYou ever notice, in Las Vegas they don’t advertise the gambling?

You’ve seen the ads in the magazines and on TV…

“What happens in Las Vegas stays in Las Vegas.”

They advertise the shows and the entertainment and the fabulous hotels and the fun and excitement…everything but the gambling!

And where do they make their money?

On the “back-end” – the gambling.

You ever have an MLM heavy hitter call you and pitch you on their MLM deal?

No? I didn’t think so…

That’s not the way they do it.

Information Marketing Is a Formula

The high-rollers and heavy hitters all follow the same FORMULA.

They all “lead” with an information product.

Look at Big Al…Big Al sells seminars and books and tapes…

So does Randy Gage, Russell Paley, Mike Dillard, Mike Stokes, the Amway/Quixtar hitters, Herbalife players, the list goes on and on…

They all make their money before their downline shows up.

Now, you can do this too!

How to Do Information Marketing

Quit spending money advertising your MLM opportunity…

No one’s interested!

You retail a low-cost “front-end” generic information product – a book, like Magnetic Sponsoring, CDs, “How-To” courses – to pay for your advertising and lead generation, and make your big money on the “back-end” product which is your MLM opportunity!

It’s easier to sponsor a happy customer than to recruit a complete stranger.

“When you change the way you look at things,
the things you look at change.”

Information Marketing Removes the Stress of MLM-ing

Are you beginning to see how much simpler and less stressful it would be to have prospects calling you up, seeking your help and advice, and you pointing them to a generic information product that will really help them?

Rather than the major TIME and MONEY investment, not to mention the uncertainty, of an all-together new business opportunity?

It takes time to grow a downline.

And you’ve got to make money in the meantime…and that means retailing.

Information Marketing Provides the Info People Want

How many people do you know that want to buy some new exotic vitamin?

Yet there are millions of people already in a network marketing business and struggling, that are eagerly searching for information on how to build their businesses faster and better!

Which person do you think would be easier to sell?

It’s way faster – and easier – to make $500 a month
retailing a product or service that everyone needs
than it is to build a $500 a month residual check.

Plus, you’re positioning yourself as an expert, providing generic tools and information to the industry, and not out there pleading with people to get rich with you in your new deal.

And best of all, unlike selling your business opportunity to a complete stranger, Information Marketing is easier to sell – you can put in on “auto-pilot”.

How often does anyone call you up to sell you a book or marketing course?

You sell these products with sales letters, videos and websites,
24/7, while you’re at work, sleeping, or on vacation!

Actually, you don’t, machines do!

Websites, videos, auto-responders, emails.

“Define your lifestyle and create a system
to earn enough money to support it.”

Information Marketing will make marketing your business easier and more profitable.

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Category: magnetic sponsoring

Comments (1)

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  1. Bill Matheny says:

    Hi Mike

    You have been a big help to me.

    Bill in Houston

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