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The Advantages of PPC Marketing

[ 0 ] January 10, 2012 |

Many Internet marketers are avoiding pay per click (PPC) marketing programs because they’ve been told about the risk involved on losing money. So instead of taking advantage of what PPC marketing really has to offer, they’re running the other way because of risks.

Unfortunately, what they don’t understand is that PPC marketing can actually bring them more success than failure if they are willing to learn how to properly execute an ad campaign. Plus, there are quite a few benefits that pay per click marketing offers that other forms of ‘net marketing’ just can’t compete with.

PPC advertising is actually one of the easiest campaigns you’ll ever find that you can set up. Setting up your accounts is very easy and generally won’t cost any more than $4.95 if you’re using Google AdWords. Once you have set up your AdWords account, all you have to do is enter campaign specifications and monitor your success rate.

The best part is, you don’t need to make any special changes to your website if your site already has a good landing page. If you’re noticing a lot of traffic, but your page’s conversion rate isn’t as high as you want it to be, then you may want to consider revamping your landing page.

People use search engines every single day to find information and products. If you’re having a hard time getting on page one of the search engine results pages, then PPC marketing offers a great solution to get you there without having to endure months of SEO optimization.

When your ad appears on the first pages of search results, your chances of driving a lot of targeted traffic to your website increases. Those ads start showing the very same day you set up your campaign, so you don’t need to wait for your site to become indexed or found by search engine spiders.

When you’re willing to create the right kind of ad campaign for PPC marketing, you’ll find customers that are willing to buy your product or service. The key to creating the right ad is long-tail keywords. For example, the term “baby” may cause people to click on your ad when they’re looking for baby books or baby care.

If your site sells baby clothing, you’re hard earned money just went to those searchers who clicked your ad, but are not interested in what you’re selling. So instead you might want to try a targeted keyword phrase like “Carters”, because that way you know you’re targeting a potential mom or mom-to-be looking for baby clothing.

In addition, you don’t need to worry about excess costs since you only pay when people click on your ads. Once those ads bring paying customers, your profits will more than pay for your PPC ads. Plus, long-tail keyword phrases actually cost a whole lot less to bid on than broad keywords do.

The great thing about PPC marketing is that it allows you to maintain control over what your ad actually says on the results page of the search engine. And if your ad isn’t as successful as you would like for it to be, you can easily and quickly change it at any time. The bad news is, if you’re not using PPC ads, you may very well be faced with not being able to alter your ad once it’s up and running.

When you have control over your PPC ads, you’re also able to control your budget. You can decide how much you want to bid for each keyword, how much you want to spend each day and you can pause or alter your ad with ease. So it’s really hard to imagine why marketers would fear such a powerful tool when they have so much control over it!

Category: PPC Domination

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