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Why Your Business Website Needs To Perform a Landing Page Analysis

[ 0 ] May 30, 2011 |

For most entrepreneurs like Mike Dillard of Magnetic Sponsoring, it’s very obvious that in order to become successful in the online business world, you can’t just rely on webpage content. You must be willing to create website pages that are optimized for search engines, build backlinks and create content that is a useful source for our customers.

However, you don’t want your customers to just read your content and move on to a competitor’s website. You want them to spend money on your site during their visit and in order to do that you need to peak your customer’s interest by getting them to visit different areas of your website and make them want more.

And, one of the best ways to get your customers to want more is by performing a landing page analysis. You want to find out which pages your customers are landing on the most, check the metrics of those pages and optimize them so they can do their job and convert your customers into regular visitors.

You can convert your customers into regular visitors by first identifying problem pages. The easiest want to do so is with Google Analytics. With it you can view the pages your customers are most likely to land on when they visit your website. In addition, you can view the percentage rate of those who leave your site without viewing any other pages. The higher the rate, the more you’re problem becomes. It’s vital that you get your customers to visit more than just one page if you want to make money.

Then, you’ll need to do your research by clicking on each of your pages and looking at the time. From there you should decide whether or not that potential customer spent enough time on that page to read your content. If it looks like they spent very little time on that page, you’ll want to do some optimizing.

Optimizing your content is a good way to start. You might try adding more information, like a Magnetic Sponsoring Review or shorten it if it’s too long. Or if your content looks a little boring, you could add a few graphics or nice font images to it. If your page looks a little too busy, you might try removing some images or resize them if they’re too big.

In addition, you may want to consider using Google Web Optimizer to run different versions of your pages to find out which one your customers prefer the most. You should also take a look at Mike Dillard’s Magnetic Sponsoring, which could help you create even more income for your business.

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